Course curriculum

  • 1

    Welcome to Ad Prep Academy!

    • Complete Your Getting Started Questionnaire

    • A message from the instructor

    • Getting Started

  • 2

    Module 0: Setting Your Business Foundation

    • Foundation: Before you get started + My challenge to you

  • 3

    Pre-Work: Ads Foundation 101

    • A message from your Instructor

    • Welcome to the Ads Basics

    • Overview of Facebook Ads

    • Targeting Overview

    • Targeting in Ads Manager

    • Creating your Ad Creative & Copy

    • Intro: Strategy, Funnels & Ads (End to End)

  • 4

    Module 1: How To Sell With Facebook And Instagram Ads

    • Why Facebook and Instagram Ads for Your Business Intro

    • Selling with Facebook and Instagram Ads (and Creating Opt-ins & Effective Landing Pages)

    • My Thousand Dollar Ad Strategies: The First Ads You Should Consider Running for Your Business

  • 5

    Module 2: Placing The Pixel In The Right Places

    • Placing Your Facebook Pixel

    • Installing the Pixel

    • [Advance] Facebook Pixel and Standard Events

    • Placing the Shopify Facebook Pixel

    • How to Install the Facebook Pixel: Squarespace Sites [Step-by-Step Guide]

  • 6

    Module 3: Getting Your Ads Up And Running

    • Getting Your Ads Up and Running

    • Creating Your Ads From Beginning to End

    • Creating Retargeting Ads [new update]

  • 7

    Module 4: Write Ad Copy That Resonates

    • How to Write Ad Copy that Resonates with your Audience

    • Resources for writing Show Stopping headlines

    • Resources for writing Incredible Copy that Converts

    • Writing Copy Framework

  • 8

    Module 5: How To Find And Target Your Perfect Audience

    • Targeting Your Audience

    • Setting up Custom Audience Targeting

    • How to find and target your perfect audience

    • Finding your target audience

    • Module Exercise

    • Checking In with the Instructor

  • 9

    Module 6: Building High Converting Funnels

    • Everything you need to know about Funnels

    • Building Funnels that Convert (and where ads fit in your funnel)

    • Building a funnel from scratch (where to use ads in your funnel)

    • Checking Your Funnel to Make Sure It's Converting

    • Module Exercises

  • 10

    Bonus: Selling Products (Shopify/Wordpress/Squarespace/Wix)

    • INTRO: Important Things to Remember When Selling E-commerce

    • Selling Products - Building Websites That Convert (Getting Started & Things Every Website Should Have)

  • 11

    Bonus: My Interview with Thinkific

    • Thinkific Interview